Success Spotlight

A Marine Dealer Management System That Does It All

Discover how Lightspeed empowers marine dealerships like Spicer’s Boat City and AI Boats to streamline operations, grow faster, and serve better.

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Built with You in Mind

Running a marine business takes more than just selling boats—you’re managing sales, service, parts, warranties, rentals, and often even manufacturing or distribution. That’s why leading marine dealerships trust Lightspeed’s marine dealer management solution (DMS) to bring everything together in one powerful, easy-to-use platform.

Dealers like Spicer’s Boat City in Michigan and AI Boats in Florida are seeing real measurable results with Lightspeed.

Read about Spicer’s Boat City

Read about AI Boats

Lightspeed has truly optimized our daily operations, making our team more productive and our customers more informed.

– Phillip Spicer, Spicer's Boat City

Lightspeed Helps Marine Dealerships

Improve accuracy with seamless OEM integrations and real-time inventory tracking

Communicate better using email, text, and customer relationship management (CRM) tools

Equip technicians with mobile photo and video capture tools on every service order

Stay in sync with automated workflows across sales, service, and finance

Close deals faster with integrated F&I software, credit check and e-signature tools

Track profits, margins, service hours, and parts with real-time reporting/strong

Two years into using Lightspeed, we’ve built the foundation and we’re ready to stretch our legs and grow.

– Paul Fleming, AI Boats

Navigate Anything

From hurricane recovery to multi-location expansion, marine businesses like Spicer’s and AI Boats are proving that with the right tools in place, you can handle anything—and keep growing.

With four decades under our belt, Lightspeed is more than software. It’s the platform built for marine dealers who want to move faster, stay more organized, and keep customers coming back.

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